REUTERS IMPACT-Tesco treads tricky path to greener future

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By Kate Holton and James Davey LONDON (Reuters) – Customers and investors want supermarkets to improve their environmental credentials but are not prepared to accept higher prices or lower returns as a trade-off, the head of Britain’s biggest retailer Tesco told the Reuters Impact conference. Addressing the challenge of how the industry can navigate the shift to net zero emissions, Ken Murphy said it had to strike a balance, for example cutting the use of plastic packaging without increasing the food waste that might follow. Asked if customers were willing to pay higher prices for more sustain…

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