Nike buys virtual sneaker firm as metaverse buzz grows

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New York (AFP) – Why buy the latest pair of sneakers, when you can buy the latest pair of virtual ones instead? Nike joined the wave of brands buying into excitement over virtual goods Monday as the sportswear giant announced it has bought RTFKT, a company that makes digital sneakers.  RTFKT — pronounced “artifact” — sells digital items in the form of non-fungible tokens (NFTs), virtual assets that are authenticated using the same blockchain technology as cryptocurrencies.  “This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and cr…

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