Metaverse years from being global phenomenon, says pioneer

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Big brands are rushing to the metaverse but the path to profit is still unclear and mass adoption may be years away, one of the sector’s biggest players, Sebastien Borget, told AFP in an interview. Borget is co-founder of The Sandbox, a platform that began life as a game for mobile phones and PCs but is transforming itself into a virtual world where anyone can buy land in the form of digital tokens. Fashion brands like Gucci and Adidas, financial firms Axa and HSBC, and Warner Music are among those who have already chosen to set up shop in The Sandbox. “Above all, it is a place for creativity …

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