LoL: LCS Signs Seven Year Deal with Cryptocurrency Exchange FTX

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The LCS has signed a new long-term partnership with FTX, making them the official Cryptocurrency Exchange of the LCS. This new, seven-year partnership will be the largest sponsorship agreement Riot Games has signed for an esports league. The deal, which starts this weekend, will see FTX have a dominant presence during the LCS broadcast during playoffs. The FTX partnership will be specifically branded around anything gold or economy-related on the broadcast. From player net worth and team total gold to the gold graph during games. An example of the FTX branding. Speaking in a press release, Rio…

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