LCS Partners with Cryptocurrency Exchange FTX

Published by
Esportz Network

Cryptocurrency exchange FTX further cements a spot in esports in a new partnership with LCS, the home for League of Legends esports in North America. LCS FTXRiot Games’ new partnership will span seven years and integrates the FTX branding directly into broadcasts. As the official cryptocurrency exchange of the LCS, the crypto branding will focus on in-game metrics and awards. In particular, League of Legends gold is the branding focus. Player net worth, total team gold, and gold graphs will be presented by FTX starting with this weekend’s LCS Playoffs games. The cryptocurrency brand also direc…

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