G2 Esports names New Era as exclusive headwear partner

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Esports Insider

European esports organisation G2 Esports has named North American headwear company New Era as its exclusive headwear partner. As a result of the deal, the two parties have joined forces to release a cap and beanie collection. RELATED: G2 Esports partners with fashion brand Ralph Lauren New Era becomes the third fashion brand to join G2 Esports’ commercial portfolio, joining the likes of Adidas and Ralph Lauren. The deal also marks the company’s third foray into esports, having produced apparel for Mercedes-AMG Petronas Esports and Bombers, owned by Essendon Football Club. Carlos ‘ocelote’ Rodr…

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