East European designers sashay onto the catwalks of high fashion

Published by
Reuters

By Michael Kahn and Silvia Recchimuzzi PRAGUE/GDANSK (Reuters) – With celebrities such as Rihanna, Justin Bieber and Billie Eilish wearing its designs, Hungarian fashion house Nanushka has stardust many designers can only dream of. Yet the company is just one of a number of upstart designers from central Europe elbowing their way to the top of global fashion, showcasing their collections on the catwalks of London, Paris and New York as they target lucrative markets such as China and the United States. Once a struggling local brand, Budapest-based Nanushka has seen annual revenue grow 33-fold t…

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