Dolce & Gabbana Goes Digital With Hugely Successful NFT Auction

Published by
InsideHook

By Paolo Sandoval Dolce & Gabbana have yet again turned the fashion industry on its head with a first-of-its-kind auction: a physical/non-fungible token hybrid. The luxury brand’s Collezione Genesi offerings — that’s Genesis Collection, for those unfamiliar with Italian — unveiled in late August and auctioned off Sept. 28-30 via UNDX, an online luxury marketplace that launched in the summer of 2021. The collection, comprised of nine items from D&G’s Alta Moda, Sartoria, and Gioielleria lines, was designed by Domenico Dolce and Stefano Gabbana themselves, and it features both physical and digit…

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