Buffett’s Dairy Queen loses lawsuit over ‘Blizzard’ name

Published by
Reuters

By Jonathan Stempel (Reuters) – A federal judge ruled that Dairy Queen cannot stop W.B. Mason Co from selling “Blizzard” bottled spring water, the same name the unit of Warren Buffett’s Berkshire Hathaway Inc uses for a popular ice cream product. In a 217-page decision made public on Friday, U.S. District Judge Susan Richard Nelson found a lack of evidence that consumers were confused by the Blizzards or that W.B. Mason, an office products distributor, intended to confuse anyone. Dairy Queen began using the Blizzard name in 1946 and has five Blizzard trademarks. While acknowledging that W.B. M…

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