Brands from Ferrari to Nike rush toward ‘metaverse’ future

Published by
The Bangkok Post

NEW YORK – The metaverse vision for the internet is far from reality, but brands from Ferrari to Nike are already rushing in to experiment and build an audience, in part for fear of missing out. The clamor over virtual goods comes amid feverish predictions that the metaverse — a virtual reality version of the internet — will eventually replace the web of today. But some virtual worlds, for example the Fortnite and Minecraft games or the Roblox platform, are already open for business. “I think a lot of it is experimentation,” said Ryan Mullins, founder of virtual sneaker app Aglet. “If it turns…

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